Alex brings more than a decade of coaching experience, including nine seasons at all levels with the Jr. Ducks, after a lengthy pro hockey career. During those nine seasons with the Jr. Ducks, he has won a AAA CAHA State championship, guided four AA teams to the CAHA State tournament - including an undefeated team during the 2019-20 season, and won a SCAHA title with an undefeated Pee Wee A team in 2015.

Alex utilizes a five-point approach to player development: Technical (skills technique, first touch, passing, shooting, 1v1 moves), Tactical (lineups, positional roles, team identity), Physical (speed, strength, power, agility, conditioning, balance), Mental (confidence, resilience, ability to overcome adversity) and Social (teamwork, support and motivation for others).

Alex has more than 15 years' experience as a professional hockey player, including with the NHL's St. Louis Blues (who drafted him in 1993) and the Long Beach Ice Dogs of the IHL. He played major junior in the Western Hockey League, and he has competed internationally several times, including for the USSR junior team and the Ukrainian National Team in World Cup, among others.

He has scouted for the Calgary Hitmen of the WHL since 2019.